Photography

Overview

Our photography captures people, culture and courses in an authentic way. Nothing is staged or fake. It's real people, living real lives, just like our audience.
We are a South African brand for the South African youth. We don't discriminate or segregate. We are inclusive of all races and cultures and backgrounds. Periodt.

Composition

We're bringing our audience in by holding up a mirror to their lives. They will be able to relate to the photography, settings and moments that we depict. Through beautiful, thought-out compositions, we can create a brand that tells the Ama2000 story.

Rules of Thirds

You can never go with this rule. Simply divide your shot into 3 equal parts, horizontally and vertically, then place the subject where the lines intersect.

This rule is best used for website banners and landscape applications as it allows space for text and call to action buttons.

Rules of Thirds grid
Girl placed on left third line
Girl placed on right third line

Golden ratio

The golden ratio is a composition guide. That helps lead the viewer through a photo and allows for a more pleasing and balanced composition. There are several ways to use the golden ratio. The Phi Grid is one. It looks like the Rules of Thirds but instead of diving the frame into equal thirds, the grid consists of a 1:0.618:1 ratio. The centre lines are closer to each other.

Using this method, the subject is located a bit more central, which works better for a vertical composition. When used in social media, it allows for a better thumbnail crop and also looks good when expanded.

Phi Grid on a 4x5 IG canvas
Face focal point on top centered line
Eye focal point on top centered line

Style

The photographic styles must appeal to our audience. That's why we showcase diverse culture, authentic people and real courses that are on offer.

Authentic People

Zoomers can spot a fake from a mile away. Nothing must be staged and only real people acting in authentic ways, should be used.

Diverse Culture

It goes without saying that South Africa is diverse. Let's show our diversity in our photography and leave no one out.

Real Courses

We're not about glamorising courses or careers. We want to show what it's really like to study in your chosen course and the career that follows.

Avoid

YUNI is all about keeping it real. Stock imagery, posed photographs and random stuff that is cringe must avoided.

Staged Stock Photos

Need we say more?

Unbalanced Compositions

To avoid this, stick to the composition rules and you can't go wrong.

Subject too far to the left
Subject's head and hand cutoff unnaturally and not enough space for type
Subject is on a third, but placed too high

Generic and irrelevant

With the exception of memes, content must be relevant, fresh and relatable.

Generic "Team work" photo
Basic concept that's been done too much
Cat's are cute, but not relevant