Logo


Overview

We believe the YUNI logo is the girl she thinks she is and we would appreciate it if you followed these guidelines and kept it that way.
Our logo is as unique as the generation we’re talking to. That’s why we’ve created different ways to use it. The first version is horizontal, the second is as an icon and the third is stacked with an image or GIF.
Primary Logo
Icon
Logo with imagery

Construction

To create the pill shape around the YUNI logo, use the I from YUNI to create the space around it. The © symbol, scaled up to 300%, is used to create the rounded corners.
Main logo construction in pill
Stacked
Icon

Clear space

Boundaries. They’re just as important to us as they are to you. Use half the logo height to create the clear space around the logo.
Main logo clear space

Colour

The right colours just hit different. When used correctly, you’ll see what we mean.

Our main logo type is used primarily in white or black. The colour you choose depends on the background and must always be legible.

Logo on light background
Logo on dark background

Colour variations

When using the logo on social media posts or secondary promotional materials, it can be applied using any of the pairings as below. You can see just how the combos are communicating here.

Secondary media pairings guide. Do not use on main advertisements.

Scale

If you need to use the logo on small applications, the minimum size for the primary logo is 28px wide without the pill. When used within the pill shape, the minimum size is 33px wide.

Scaling of main logo
Scaling of pill logo

Placement

For a top tier look, the logo can be placed in the top left-hand corner or the bottom right-hand corner.

Refer to composition for exclusion zones when creating visuals.

Top left placement

For general communication

Bottom right placement

Preferred for USPs or large statements


Guidance

Depending on the message and amount of copy, the logo may be placed in the top left-hand corner or bottom right-hand corner.
Example of logo placement

Logo misuse

Our logo must not be altered in any way. Please do not do any of the following:

Rotate
Crop
Outline
Add effects
Stretch or squash
Use off-brand colours

Application

Social media post
Business cards
Outdoor